The Company

LSI Micro-Marketing Service India Priv. Ltd. (MMS.IND), an Indo-German Joint Venture, has been incorporated in August 2009 under the Companies Act, 1956 (No. 1 of 1956). Founders are Dr. Wolfhardt H. Anders and Mr. Rahoul Anders and Vikas Puthran.


The German part of the MMS.IND Joint Venture looks back on 20 years of R&D and wide-scale innovative implementation, developing leading edge industry support in customer segmentation based on life-style affinity, geo-based micro-market ratings and precision targeted advanced sales technologies.


Dr. W. H. Anders has been the founder and General Manager of IFMS Data and Systems, later CLARITAS Deutschland. He has been working on sophisticated innovations in geo-based precision marketing and sales, mainly for Financial Services, Telecom, Media, Automobile and FMCG.


Among Indian companies applying the MMS.IND Market Intelligence Platform India Data and Systems for achieving next level growth are Axis Bank, HDFC Bank, Bank of India, IDFC Bank, SBI Life Insurance, Apollo Munich Health Insurance, Kotak Life Insurance, Hindustan Unilever, TATA Motors, IKEA India, Aditya Birla Retail, and others.