Location?...Location ?? Location ???


With the enhanced convenience and availability of products and services such as remote capture, online bill-pay and other non-branch-centred transaction capabilities, is it still important to continue using branch proximity as a key factor in their choice of bank?


Mobile- and cloud-technologies have impacted hundreds of banks, large and small. Among other things, these innovations have transformed how banks (need to) handle money and underwrite loans, gauge real-time demand, engage with current and prospective customers and deliver goods and services.



Do Bank Branch location still matter?


Location still matters: Continuing surveys in financial services consumer research show the stubborn consumer preference for choosing banks because a branch is across the street from where they live or work.


Branches will maintain a prevalent role in acquiring, retaining and serving customers across digital and physical channels.


The importance of bank branches plays a role in choosing a financial services provider.


Below sample analytics: Achieved customer value compared to distance between customer branch and home of one of India’s top-5 Private Sector Banks