Exponentially better marketing & sales results

 

Cutting-edge market analytics performed on the MMS.IND Data Platform have opened the way into Big Data platforms supporting leading Indian companies to identify their target-audience on micro-market precision down to individual person-level.

 

For every business, understanding consumers and markets for finding optimizations in the distribution network and precision targeting high potential customers is vital to staying ahead of competition and growing business faster.

 

MMS.IND banking clients, for example, saw their up-sell and cross-sell conversion rates increase up to 40%, i.e. 15 - 20% above previous practice, within only 3 months. Based on the MMS.IND Data and Systems for consumer behaviour identification, 40% out of existing customers were successfully influenced to invest into further products.