Identify your Target Audience
on individual Household-level
Identify High Potential Customer Hotspots
on state, city, PIN code territory, locality, sub-locality, street,
building level down to precise flat number
Know how & when to influence them
increase the impact of your marketing communication investments
with relevant, efficient and timely messaging
Master Universe of Indian Consumers
The Master Universe of Indian Consumers is an all-India database of consumers containing 870+ Million Individuals above 18 years of age. (Status 1/2019)
The Indian file lists the individual consumers by name, full address, age and gender, family and household relations / structures. The file contains the income level for each consumer / family. It defines the individual’s lifestyle by geographic, behavioral, demographic and psychographic segmentation.
Further, each consumer is qualified by spending behaviour, identifying the affinities to special product categories such as Insurance, Banking, Automobile, Consumer Durables, FMCG Products, Real Estate, Personal Accessories and Jewellery and Travel.
We determine major two solutions derived from the consumer data-base we maintain: GEOMARKETEER and KARMA.
KARMA - Customer Enrichment; profiling of individual customers on:
GEOMARKETEER - Local intelligence market- and customer analytics dialog platform:
How is the data built?
The Indian consumer data-base combines a wide variety of data sources, linking personalized life-style and consumer data to territorial data and higher level statistics that are indicators for identifying individual profiles.
No heuristic and projected sample surveying imbedded.
For more details on data categories, sources and methodologies applied in building the MMS.IND Data and Systems, please contact us at firstname.lastname@example.org
MMS.IND (LSI Micro-Marketing Service India Pvt. Ltd.)
RISE Mumbai, 19th Floor, Tower B, Peninsula Business Park, Ganpatrao K Marg, Lower Parel, Mumbai - 13
ph: + 91 77388 05619 mail: email@example.com
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