Lifestyle Affinity Segments networked with income- and socio-demographic groupings enable the adjustment of the marketing mix sharp-targeting actual high potential prospects.


Locality „Shahdara“ in Delhi consists of more than 170 micro-market grids, each of them qualified by the predominant LSI: MMS.IND Lifestyle Segmentation India Group of its residing population. 





Locality „Shahdara“ in Delhi by distribution of monthly household – level income: ESI

(MMS.IND Economic Segementation India)