GEOMARKETEER  

 

 

View on the Data

  

Screenshot showing Locality and Sub-locality boundaries

 

Easy to navigate administrative layer and data dashboard / Map based location search / 

Option to add custom layers.

 

 

 

Micro-market Grid structure is more granular than sub-localities.

 

Therefore empirical secured market potential market data summaries

built on any administrative layer-level.

 

Screenshot shows micro-market seggregated Chennai territory

by Monthly Household-level Income (ESI).

 

 

 

Screenshot shows micro-market seggregated Chennai territory

by Consumer Lifestyle Affinity Segmentation (LSI).

 

 

 

Screenshot shows micro-market seggregated Chennai territory

by Consumer monthly spend in expenditure category ‚Financial Savings‘.

 

 

 

Screenshot shows micro-market seggregated Chennai territory

by Consumer monthly spend in expenditure category ‚Financial Savings‘

and superimposed for one locality the population age – gender distribution.

 

 

 

Filtering target group criteria, identifying 'Centers of Gravoity' where these consumers reside

 

Identify across Urban / Rural geographies target markets 

 

 (‚N‘ number of customer profile items combinable / ranges, combinations freely adjustable

through easy operator selection / once target group criteria are applied, the total geography 

is biffucated into micro-markets meeting the user‘s selection)

 

 

 

For every micro-market the complete range of consumer potential information can be accessed:

 

Geography details: City, Pin, Locality, Sublocality, etc.

 

Population / Household counts

 

Population Lifestyle Affinity

 

Monthly Household-level Average Income

 

Monthly Expenditure Category:

Housing / Food and FMCG / Transport / Apparel / Healthcare and Medical /

Financial Savings / Education / Entertainment / Others