GEOMARKETEER  - Catchment Market Data Reports

 

 

Location catchments can be created in form of (1) concentric catchments, (2) drive time related and (3) free-hand custom territories:

  • Location data reports can be downloaded in excel format
  • Drive time can be given in units of minutes (specific to different day timings)
  • Contentric catchments can be taken as per metre precision

 

Some Use Cases:

  • Location planning and evaluation
  • Infrastructure building
  • Sales territory management
  • Performance benchmarking: Sales achieved set against available customer profiles in local markets / Penetration
  • Predictive modeling of client values
  • Etc.

 

The following screenshot form the Platform show the examples of the three different location analysis reports:

 

 

 

Drive-time catchment area processing supporting ac accessibility analysis of a location:

 

User selects: (1) Point on map defining origin of polygon, (2) Drive time (additional: time of day)

Executing the ‚Generate Report‘ funtion, user retrieves catchment report.

 

 

 

 

 

Radius catchment area processing supports distance-based catchment area profiling:

 

User selects: (1) Point on map defining origin of polygon, (2) Expands a centric circle buffer zone as per desired distance

 

Executing the ‚Generate Report‘ funtion, user retrieves catchment report.

 

 

 

 

 

Downloadable Catchment Area Market Data Report in Excel format to the user's local machine.