MMS.IND

LSI Micro-Marketing Service India Private Limited

Market Segmentation - Customer Analytics - Consumer Data

 

Geo-Precision Market Analytics: Building-wise customer potential data

 

Consumer data providing deep insights on

customer income, lifestyle, product purchase affinities

 

Location Analytics

 

Finding High Potential Target Markets

 

Precise Size of Available Target Customers

 

Optimal New Site Selection 

 

Sales Performance Benchmarking set against market potential

 

Distribution Gaps identifying untapped high potential local markets

 

Optimising Product Mix

 

Competitor Monitoring

 

Avoiding Cannibalism of own locations against high potential local markets

 

... and more

 

Individual Level Consumer Profiling

 

Income Net-worth Identification

 

Consumer Lifestyle Affinity Segmentation

 

Product Purchase Behaviour

 

Up-sell / Cross-sell Targeting

 

Risk Identification

 

Personalised Messaging based on consumer profile

 

Enhanced Programmatic Digital Advertisement

 

... and more

 

MMS.IND, India Consumer Data, India Consumer Profiling, Income Segmentation India, Customer Enrichment India, Consumer Big Data, Customer Enrichment, Customer Enhancement, Customer Product Profiling, Up-sell Cross-sell Targeting, Target Audience India

Customer enrichment

We provide profiling of Individuals on income, customer lifestyle affinity, expenditure in various spend categories and product purchase affinities.

 

Reach with highest precision target audiences with digital campaigns based on off and online information collected about consumers.

 

Maximise your efforts in up-sell / cross-sell campaigns, executed offline and online, knowing customer net worth and product purchase behaviour.


local intelligence - Micro Market Segmentation Down to Building precision

MMS.IND provides precision information about number of population and households, their consumer profile by income, expenditures, product purchases and lifestyle affinity down to individual residential buildings (bypassing PIN Code- / Locality-level sample surveyed market potential estimates).

 

Do location analysis for optimising and scaling your distribution network (Urban and Rural), Product Mix by understanding precisely store catchment consumer profiles, Store / Outlet performance Benchmarking  - evaluating sales against store catchment area potential including competitor pressure, Precision BTL Marketing and Sales Support for maximum campaign ROI.

MMS.IND, Micro-market segmentation India, Market Potential India, Market Segmentation, Market Penetration, Location Analysis India, New Store location Identification, Store location analysis, location analysis
Superimposed own bank branches on micro market territory highlighted by income, identifying uncovered and cannibalised areas.

Geospatial Analytics supporting Loan Applications

Income Segmentation and Negative Areas for Loan Applications, India
India Geospatial Data and Analytics for Loan Approvals

Loan providers including traditional banks and new-age Non-Banking Financial Companies are today very cognisant about the connection between location and creditworthiness and try to maximumly exploit to great lengths to minimise the risk on their end. 

 

Especially in digital loan approval, in the absence of income documentation and even credit score of the loan applicant. But,

  • PIN Code territories are too diverse in profile of residing population to be judged as ‘one’ type of loan behaviour.
  • Typical negative loan behaviour (historical defaulting, high crime, difficulties in collections etc.) clusters in pockets, much smaller than PIN Codes: Only possible to identify by geospatial analysis.
  • Even outside of historical negative loan behaviour PIN Code pockets, the profile of loan applicants is different hence different behaviour to be expected.

MMS.IND helps you to enhance your (digital) loan approval processes by:

  1. Breaking up PIN Code territories into micro-markets of historical negative loan behaviour
  2. Enhancing applications by geospatial micro-market population affluence score (income classes)  
  3. Breaking down PIN Code territories into pockets of homogeneous residential population by profile
  4. Receive negative area flag and income profile on loan applications from micro-market precision 
MMS.IND, Covid 19 crisi management, coronavirus impact management, supply chain optimisation, consumer demand forecasting india, lockdown scenarios india,
CV-19 influence territories based on confirmed cases superimposed on micro-markets by household-level income

Supply Chain Optimisation

MMS.IND micro-market data yields precise information about Urban and Rural markets segmented by number of population and households, demographics, lifestyle and income, professional groups, slums, etc.

 

This enables you to respond rapidly with supply chain optimisations to the changing product purchase behaviour of consumers.

consumer behaviour trends - changes in the market (cv-19 crisis management)

Companies see their products sell differently pre- and post CV-19 impact. We at MMS.IND build CV-19 impact scenario maps, which together with our micro-market datasets provide the possibility to do robust analytical modelling and visualise demand forecast results in a dashboard.

 

 

Winning Customers back to your stores

 

Offline targeting: You can conduct sharp targeted their local marketing activities to their target audience without 'overspill' knowing down to residential building precise the customer income, lifestyle and product purchase behaviour.

 

Online Targeting: MMS.IND offers with partner agencies the possibility to reach in digital advertisement consumers from highly selected target micro-markets within a store catchment area.


More about our consumer data solutions ...

MMS.IND India, market segmentation, market analysis, market potential analysis, market data, consumer micro market segmentation, micro market data India

Location

Analysis

 

Selecting across 4,000 data supported Urban cities and towns the right ones to target, and then within the city choosing store locations at a micro-level.

 

Analyse existing store / branch locations on market potential,  which optimal products to offer, and support of marketing and sales activities and more.

MMS.IND India, consumer segmentation, consumer potential, lifestyle affinity segmentation, income classification, product purchase affinity groups

Find the right

Target Audience

 

12 Lifestyle Affinity Segments, 10 Income Groups, 09 Expenditure Classes and 40+ Product Purchase affinity Segments.

 

Analyse your best target groups, identifying through data analytics  which customer lifestyle - income - expenditure combinations are your highest potential sales segments. Identify them in your own customers, prospects and down to building precision in markets.

MMS.IND India, customer segmentation, customer enrichment, up-sell cross-sell targeting, growth on existing customers, client net-worth identification, India consumer income profiling,

Increase customer value - identify the right product proposition

Profile your own customers and prospects to identify their individual income levels, lifestyle, expenditure behaviour and product purchase affinities.

 

Run hyper-targeted product campaigns for maximum ROI, infuse segmentation into digital advertisement to reach profile and geolocation precise target groups.


discussing solutions ...

MMS.IND; Rise Mumbai, Innovations in Data and Tech
MMS.IND CEO, Rahoul Anders