MMS.IND
LSI Micro-Marketing Service India Private Limited
India Consumer Data Solutions
Customer Enrichment
MMS.IND can help you to know your individual Customers & Prospects better by appending to each of them:
Monthly Household-level Income
Monthly Spend in Expenditures
Housing
Food & FMCG
Healthcare & Medical
Financial Saving
Transportation
Apparel
... and more ...
Product Purchase Affinities across 40+ categories
Automobile Purchase by model and price segment
Real Estate by price segment
Credit Card spend behaviour
Financial Saving Products - Banking
Financial Saving Products - Insurance
Health Insurance
Food & FMCG Purchase by product type and price segment
Electronic Consumer Goods
Clothing and Footwear
Jewellery and Gold
... and more ...
Consumer Lifestyle Affinity Segmentation
Brand Affinities
Read more about the MMS.IND Consumer Enrichment under 'Solutions'
Speak to us about how to append consumer insights to your customers and prospects!
Geospatial Micro-Marketing Solutions
MMS.IND provides Geospatial Consumer Data Solutions
Residential building precise mapped information about consumer volumes, economic status, spend behaviour for highest analytics quality in use cases, such as:
Identifying Your 'Centres of Gravity'
Precise location and quantity of your Target Audience -
down to the individual residential building
Location Analysis for new Sales Points
(Stores, Branches, ATMs, etc.) -
applying granular consumer profile data,
not PIN Code / Locality level summary information
Store Product Mix
Aligning store / outlet product-mix to exact population & household counts
by income, consumer lifestyle affinity and expenditure behaviour groups
in the location catchment area
Building Sales Prediction Models
Identifying for sales points & territories exact sales potential
in custom catchment areas -
by drive time and location distance analysis
Identifying Risk Cluster for Lending
Down to residential household-precision
Read more about the MMS.IND micro-market segmentation under 'Solutions'
Speak to us how geospatial micro-market segmentation can help your business operations!
Programmatic Digital Advertisement
Use Consumer Income, Expenditure and Product Purchase Affinity Information in your Digital Advertisement in programmatic Destinations, such as
Google DV 360, Trade Desk, Ad Square, Trade Desk, Facebook
Speak to us about it!
Decision Making Support for total the country
Information available across all 35 States and UT's
Urban and Rural Geographies
Data available for total India
Know more about our Consumer Data Solutions:
Location
Analytics
Selecting across 4,000 data supported Urban cities and towns the right ones to target, and then within the city choosing store locations at a micro-level.
Analyse existing store / branch locations on market potential, which optimal products to offer, and support of marketing and sales activities and more.
Find the right
Target Audience
12 Lifestyle Affinity Segments, 10 Income Groups, 09 Expenditure Classes and 40+ Product Purchase affinity Segments.
Analyse your best target groups, identifying through data analytics which customer lifestyle - income - expenditure combinations are your highest potential sales segments. Identify them in your own customers, prospects and down to building precision in markets.
Customer - Product Affinities, Right Selling
Profile your own customers and prospects to identify their individual income levels, lifestyle, expenditure behaviour and product purchase affinities.
Run hyper-targeted product campaigns for maximum ROI, infuse segmentation into digital advertisement to reach profile and geolocation precise target groups.
discussing solutions ...
